Print is not dead. In fact, it’s thriving, especially in the textile industry, where personalization and creating unique products are key.
It’s now all about printing directly on fabric and other textile materials. The trend is exploding, and it’s much more than just t-shirts for the company softball team.
Growing demand for textile inkjet ink
The fashion industry is one of the markets benefiting from advances in inkjet printing on textiles. Traditionally, clothing brands roll out new styles every 12 weeks. While this is generally marketed as “new season’s styles,” it actually stems from limits in the manufacturing supply chain.
Clothes with prints have to be designed, prototyped, and first run, most often using screenprinting, which requires substantial set-up costs combined with ample production levels to maximize cost. The inkjet industry is changing that. No longer just the tool for prototyping, inkjet printing is changing the fashion lifecycle with quick response manufacturing.
Fashion designers are shortening their 12-week life cycle of fashion seasons to the delight of customers. It’s called “fast fashion.” New brands are disrupting the traditional fashion houses, bringing new clothing to stores in a fraction of the time. Zara, Uniqlo and H&M deliver fresh designs faster using inkjet printing.
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Post time: Jul-12-2019